The Do & Don't Lists

The Do List

The formulations for SELF/ish are created in collaboration with John Kressaty, a true innovator in the field of cosmetic chemistry and product research and development. In addition to powerful, natural ingredients curiated for each product, we developed two proprietary complexes that anchor our entire skincare line and address the most critical needs of men's skin.

Vitamin Boost ComplexAll of our products contain our proprietary Vitamin Boost Complex. We designed this to give your skin a punch of Vitamin A, B, C, E and F for skin that’s conditioned, protected and ready for each day.

Active Acid ComplexMany of our products contain our proprietary Active Acid Complex. This is a gentle daily-use blend of natural exfoliants that rids the skin of dead skin cells for a fresh new look.

The Don't List

Almost as important as what you put on your skin is what you don’t. Because we’re all about men’s health, we took a close look at the kinds of ingredients found in skin care that aren’t very good for a man’s skin. And because they’re BS, we made sure not to use them! All SELF/ish skincare products adhere to the industry standards for clean formulations.

We intentionally excluded over 50 BS ingredients that are commonly used in skincare products, but that are potentially irritating to the skin or harmful to the environment.

The SELF/ish Ingredient BS List includes:

No Animal Oils/Musks/Fats
No Mineral Oil
No Synthetic Fragrances
No Phthalates
No Sulfates
No Parabens