Meet SELF/ish

Curated men's go-to skincare essentials

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Skincare for a man's everyday adventures

Our Vision

We want to give men a skincare line that’s so accessible and effective at perfecting their skin that it becomes a routine healthy lifestyle choice.

By curating men’s go-to skincare essentials and educating them on a routine, we will empower every man with the tools and knowledge he needs to own his looks and decide on his path towards aging.

Every man should feel the confidence that comes from looking his absolute best without having to invest unreasonable amounts of time or money. 

SELF/ish is built for the unapologetically unique man who is uncompromising in his pursuit of the best for himself.

Co-Founder Andrew Knox
Our Vision

We’re here to demystify skin care for men and make it a routine, enjoyable experience that elevates their overall health by providing the smartest, most effective, and cleanest line of skincare products on the market.

What it means to be SELF/ish

SELF/ish is a daily ritual. A habit rooted in your sense of self. An offering to your ‘my body is my temple’ approach to healthy living. Selfish is when you're alone and raw, free to take measure, and value how you look and feel – candidly, openly. SELF/ish is about being ruggedly individual.

Selfish means being fearless, confident, determined. At home on the open road, splitting lanes, pushing the limits. At peace in the mountains, breathing in, feeling content. Present in whatever moment his everyday adventures find him. Selfish knows…I got this.

For guys who choose to be unapologetically individual, SELF/ish is uncompromising skincare – a range of ultra high-quality products meticulously crafted for men by men. A full dopp kit of elite products curated for the health and well-being of even the most discerning self-care advocates. SELF/ish puts you in control, gives you the tools he needs to thrive.



What it means to be SELF/ish